ARRIS / BIG BAND – BRANDING
The MSP platform from Big Band/Arris is a series of rack mounted video delivery servers that provide VoIP services. Most on-demand video from all leading cable TV companies is routed through the MSP servers.
In late 2011, Arris purchased BigBand Networks to expand their media delivery offerings. Arris is a worldwide powerhouse in the telecommunications industry. With their recent purchase of Motorola, Arris became the leader in providing on demand video across the cloud, network and home.
Arris approached the HaA team requesting a new front panel bezel design for their chassis. The bezel needed to provide wire management for the array of cabling that flows into the servers and also to create a uniform branded look across multiple platforms. HaA was also asked to design a switch box for the back of the device which would allow fail-safe switch-over of signals from one server blade to another. The designs needed to be striking and be seen from across data centers.
Working closely with the engineering team, HaA presented industry leading aesthetics and incorporated unique features. The designs were quickly prototyped and assembled to the platforms. HaA was able to provide a functional and beautiful design solution without adding much additional manufacturing and assembly cost. To complete the project, HaA provided graphic overlay design to give the server chassis a uniform look. The result is a platform that is friendly to installers and is universally recognized as Arris.
Wire Management & Industrial Design, Engineering, Branding & Intro to Vendors