Iriver is a consumer electronics company headquartered in South Korea and best known for its digital audio players and other portable media devices. With the increasing range of tablets and mobile devices in the market, Iriver developed the Iriver Tab to compete with other global electronics brands.

Iriver Tab was the first consumer tablet device from Iriver. This 7” Android powered tablet was optimized for the use of various entertainment contents including music, videos, games, internet, e-book reading, etc. Rather than using stock Android skins, the HaA team started from scratch and designed the user interface and the visual look and feel of the device’s graphic user interface tailored specifically towards the Iriver Tab.

Numerous built-in applications and icons needed to be completely redesigned to keep the consistency of Iriver’s visual identity throughout the entire device experience. The project resulted in the successful interface for the company’s first ever proprietary tablet.