Helping a medical device company break into the sports medicine market.

NormaTec the manufacturer of a therapeutic peristatic pump realized that it was missing out on an important potential market for it’s pneumatic pump. The pump provides dynamic compression to limbs compromised by poor circulation. It as being prescribed to patients suffering from limb inflammation as a result of surgery or health issues such as diabetes.
NormaTec’s management team realized that with some minor tweaking the device could be redesigned for professional and dedicated amateur athletes who wanted to dramatically improve their recovery rates from injury and training fatigue.
By re-engineering the pumps internal components NormaTec was able to dramatically reduce thte size of the pump. The design team led by Dominic Jones redesigned the user interface for both a dedicated amateur device and a professional device (the MVP). Both designs dramatically improved the usability of the pumps. The visual hierarchy of the inputs was redesigned. Feedback information that helped athletes understand the pump cycles was communicated by a series of flashing LED lights.

In order to differentiate the sports pumps from medical devices the line was rebranded as NormaTec Sports. The overhauled look needed to communicate the energy of top level sports and the technical sophistication of technology. By using crisp, angular and slanted graphics, the new look communicated both high-energy and technological sophistication.

The new MVP line of NormaTec pumps are being quickly adopted by dedicated and professional athletes around the world.

Project Details

Sports Medicine
NormaTec
Industrial Design, Engineering, UI/UX & Branding

Acumobility is a sports rehabilitation center started by Dr. Brad Cox. Brad is a holistic practitioner who heals people with nutrition, lifestyle changes and proper tissue work. He created Acumobility as an information-based company that also sells tools to use along with his techniques.

Brad came to HaA to develop the right tools/products to go hand in hand with their unique system of sport specific assessment and corrective programs. Through copious amounts of studies and tests, HaA identified the correct methods and materials to drastically improve your body’s performance.

Dr. Sonia Pasquale, co-founder of Acumobility, wanted to create something that would support spinal mobility and extension at home. This amazing design provides unparalleled results. The Ultimate Roller is designed to be used by everyone. Whether you are a yogi looking for the next generation yoga wheel; a runner; a mom/dad with back pain; an elite cross fitter or powerlifter; or just someone looking to support healthy spinal motion – this is the product for you.

When you roll your back on a basic flat roller, you are jamming the spinal segments and restricting motion as you roll- the exact opposite of what you are trying to achieve. Our revolutionary design was created to support natural spinal movement and enhance overall mobility. The Spine Gap allows you to target the para-spinal muscles on either side of the spine and not jam the spine as you roll. Our patented staggered bump pattern allows you to feel deep pressure in the muscles on either side of the spine. The bumps help to release knots and trigger points as well as enhance lymphatic drainage as you roll and are set very high, so they can dig deeply into your muscles. While The Ultimate Back Roller was specifically made to be the best back roller on the market, it also works amazingly well all over the rest of the body. From your neck, to arms, to laterals, to glutes, to legs. This roller is built from the highest quality molded foam in the world holding 1000lbs and with its uniquely designed height and width you won’t tip over while rolling.

Acumobility products are changing the way we move with high quality material, proven techniques, and influential results.

Project Details:

Sports Medicine
Acumobility
Industrial Design & Engineering, Branding

Acumobility is a sports rehabilitation center started by Dr. Brad Cox. Brad is a holistic practitioner who heals people with nutrition, lifestyle changes and proper tissue work. He created Acumobility as an information-based company that also sells tools to use along with his techniques.

Brad came to HaA to develop the right tools/products to go hand in hand with their unique system of sport specific assessment and corrective programs. Through copious amounts of studies and tests, HaA identified the correct methods and materials to drastically improve your body’s performance.

The Acumobility ball is an All-in-One tool for mobility and stability exercises as well as recovery enhancement. There are two levels to this remarkable exercise ball. The Level 1 Ball (orange) is the go-to ball for trigger point release and stability exercises and is firm enough for most deep pressure release. The Level 2 Ball (blue) is significantly firmer. It is an extra deep pressure trigger point tool designed for active release exercises, self-massage and can be used by a practitioner.

Key benefits of the Acumobility ball include improved muscle elasticity and length, increased range of motion and length, increases circulation and oxygen transportation to the muscle, when coupled with Active mobilization exercises it helps to re-pattern faulty movement patterns to improve athletic performance, helps reduce muscle soreness and restriction for better recovery as well as trigger point and myofascial release.

Acumobility products are changing the way we move with high quality material, proven techniques, and influential results.

Project Details:

Sports Medicine
Acumobility
Industrial Design & Engineering, Branding

Acumobility is a sports rehabilitation center started by Dr. Brad Cox. Brad is a holistic practitioner who heals people with nutrition, lifestyle changes and proper tissue work. He created Acumobility as an information-based company that also sells tools to use along with his techniques.

Brad came to HaA to develop the right tools/products to go hand in hand with their unique system of sport specific assessment and corrective programs. Through copious amounts of studies and tests, HaA identified the correct methods and materials to drastically improve your body’s performance.

The Eclipse Roller is the only All-in-One foam roller and trigger point release tool ever made. We have redefined what a foam roller can be and created a roller that will transform the way you approach mobility whether you are an elite athlete or just want to move better. With 4 zones of compression and 5 pressure strips, the Eclipse Roller targets multiple muscle groups at the same time to dramatically reduce rolling time.

Several benefits of the Eclipse Roller include improved muscle elasticity and length, increased range of motion and flexibility, reduces muscle soreness, releases trigger points and knots, speeds up recovery, enhances performance and speeds up rolling time.

Acumobility products are changing the way we move with high quality material, proven techniques, and influential results.

Project Details:

Sports Medicine
Acumobility
Industrial Design & Engineering, Branding

Bufalo Bicycles is a small company based out of Taiwan that produces and manufacturer bicycles and bicycle components for multiple company brands throughout the world.

They wanted to create their own brand and a focused design of three bikes: road, mountain and folding. They wanted a brand that had a large company look. The task was twofold.

Educating a company that wasn’t familiar with brand development and guiding that same company to make the correct decisions in defining a brand. With a limited budget and a very tight timeline, HaA took on the challenge.

HaA started with stakeholder interviews and large bicycle company brand comparisons. HaA then followed through with our proprietary brand development methods and created the brand name Bufalo. In parallel, HaA did focused trend research and completed a design guide that included their colors, materials and finishes for their 2014-2015 bicycle lines. The outcome was a brand and a product style that exceeded our customer’s expectations.

Project Details:

Consumer
Bufalo
Stakeholder Research, Design Strategy, Brand Development, Trend Research, Product Design